Ring the changes on science communication

Yes and why do Chiros think they can ‘cure’ autism?

News @ CSIRO

By Craig Cormick, Communication Adviser and Arwen Cross, Science Communicator.

Public concerns about issues such as wind farms and vaccines have led to a discussion about why some people have strong fears or adverse reactions, and why their perception of risk doesn’t align with those of scientists. As Janet McCalmun wrote recently on The Conversation:

Their problem is a problem with science, and science has a something of a problem with them.

Both sides – the scientists and the public – have a problem that could potentially be addressed by better science communication that works to include all sides of such debates rather than polarising them, and uses evaluation to measure impact and improve.

There are many good arguments for improving the general public’s understanding of science. These include a knowledge of science being useful in daily life (such as determining which medical advice is more sound); the…

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